Social Media DM Automation for Home Service Businesses
Social Media Autopilot is a separate add-on — it is not part of the Founding Member plan. It's an AI messaging employee that replies to DMs and comments automatically on Instagram, Facebook, and WhatsApp/SMS, so no inquiry sits unanswered while you're on a job or off the clock. It's $399 a month with no contracts.
Key takeaways
- An AI messaging employee that replies to DMs and comments in seconds, day or night.
- Works across Instagram, Facebook, and WhatsApp/SMS — the channels your customers actually use.
- Qualifies leads and books jobs or hands them to you — a separate add-on, not part of Founding Member.
What happens when a customer messages you after hours
A homeowner spots your Instagram post at 10 p.m., sends a DM asking if you do emergency AC repair, and waits. If no one replies until morning, they've already messaged two other companies and booked the fastest one.
Social media messages are the new missed call — and after-hours DMs are where a lot of high-intent leads arrive. Social Media Autopilot makes sure that DM never sits unanswered.
How the AI replies and qualifies the lead
The moment a message comes in — on Instagram, Facebook, or WhatsApp — your AI messaging employee replies within seconds. It greets the caller, asks what they need, qualifies the lead (is it an emergency? what area? what's the issue?), and answers common questions just like a trained responder would.
It keeps the conversation going by text so the lead stays warm while you're off the clock.
How it books the job or hands the lead to you
From there it either books the job straight into your calendar or hands you a clean summary — the customer's name, the problem, their area, and how urgent it is — so you can step in and close it.
You stay in control of the parts that need a human, and the AI handles the speed and the after-hours coverage that would otherwise cost you the job.
Why fast replies win jobs
Speed wins. The business that replies first wins the majority of leads, and on social media the expectation is even faster — minutes, not hours. A lead that waits until morning is a lead your competitor already took.
Autopilot replies in seconds, day or night, so you're always first — even when you're on a job or asleep.
How it works together with missed call text back and reviews
It plays well with the rest of your system. Missed call text back catches the calls you miss; the AI receptionist handles phone leads; Google reviews build the trust that gets you found. Social Media Autopilot covers the fourth channel — your DMs and comments — so no matter how a customer reaches out, they get a fast, helpful reply.
Together, it's full coverage: phone, web, text, and social, all answered.
Channel setup for Instagram, Facebook, and WhatsApp/SMS
We set it up across the channels that matter for your business — Instagram DMs, Facebook Messenger, and WhatsApp or SMS texting — and connect them to your calendar and lead flow. You pick the platforms your customers actually use, and the AI handles the rest.
Setup is straightforward, and we walk you through it during your strategy session.
Pricing
Monthly plans. No contracts.
- Founding Member$297/mo
- Missed Call Text Back$197/mo
- Voice AI Receptionist$297/mo
- Reputation Management$199/mo
- Social Media AutopilotThis plan$399/mo
Frequently asked questions
Does it reply to comments too?
Yes. As well as DMs, it can reply to comments on your posts to keep engagement up and steer people into a private conversation where you can close the job.
Can I step in and take over a chat?
Absolutely. You can jump into any conversation at any time — the AI hands off cleanly with the full context so there's no awkward restart for the customer.
Which platforms does it work on?
Instagram, Facebook Messenger, and WhatsApp or SMS texting. We set up the ones your customers actually use so you're not paying for channels you don't need.
Will it sound robotic?
No. It's trained on your tone, your services, and your area, and it replies in natural, conversational language. Most customers can't tell — and even if they can, they'd rather get a fast, helpful answer than silence.
Related services
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